My name is Gabriela Salazar, founder of
La Musa de Las Flores Design Studio.

(01) ABOUT

My own journey as a professional florist started, officially, six years ago, but really, it all began in my childhood. My mom used to show me how each flower, stem, and petal would transform as the days passed. Each day revealed a different sense of movement from the next. We would notice how, even when they belonged to the same variety, each had its own unique beauty. My mom showed me how to see the beauty in flowers at their full bloom, but also as they age, the wilting stage revealing another charming angle. The closer you become to flowers, the better you become at discovering each blooms' likes and needs. What unfolds is a fascinating journey where floristry has nothing to do with being mechanical but is, instead, the opposite. Each flower dictates to you, step by step, the process of creating an arrangement.



My approach to flowers is actually very simple, and the first thing you need to do is begin to see flowers in a new way.

This is actually the first step to start practicing Heartfelt Floristry. You might wonder what this has to do with floral design… Well, it has everything to do with it! When you look at flowers in this way, you start treating them kindly, you nurture them differently, and this starts to impact the way you design.

It’s as simple as that. This is the fundamental step for transforming your designs into soft, romantic, and effortless.



Here in Valle de Bravo, Mexico, I have a small cut flower garden on a 1/3 of an acre of land. But when I first moved here, in 2014, I didn't know anything about growing. Still, my desire to cultivate my own flower garden helped me overcome my fears, and I found the confidence to grow.

I bought seeds and tubers and simply started, learning along the way. It’s been a big learning curve, and alongside the mistakes, I have discovered a whole new way of looking at floristry. By growing my own flowers, I get to witness their life cycle; how they change color, size, texture, what they like and don’t. I can observe the flowers’ relationship with each other, how long they live, and how to take better care.






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